Setting Up Google Merchant Center Feeds

Why Google Merchant Center Matters

Google Merchant Center (GMC) is the backbone of Google Shopping and free product listings. A well-optimized feed ensures your products appear in Google search results, Shopping ads, and the Shopping tab — reaching millions of potential customers.

51 Exports simplifies the entire process by automatically generating and updating compliant feeds from your catalog.

Step-by-Step Setup Guide

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1. Create a Google Merchant Center Account

Go to merchants.google.com and sign up with your Google account. Verify your website ownership.

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2. Upload Your Product Feed

With 51 Exports: Upload your CSV once → we generate a perfect XML/TXT feed URL for GMC.

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3. Schedule Automatic Updates

51 Exports pushes updates instantly — no manual refreshes needed.

Required Attributes

id [id] – Unique product ID
title [title] – Clear, descriptive title
description [description]
link [link] – Product URL
image_link [image_link]
price [price]
availability [availability]
brand [brand]
gtin [gtin] – UPC/EAN/ISBN
condition [condition]

Recommended for Better Performance

google_product_category
product_type
additional_image_link
sale_price
shipping
custom_label_0–4
promotion_id

Optimization Best Practices

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High-Quality Images

Use clear, professional photos on white backgrounds. Minimum 100x100px, ideally 800x800+.

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Detailed Titles & Descriptions

Include brand, model, size, color, and key features. Match search terms customers use.

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Accurate GTINs

Provide valid UPC/EAN codes to avoid disapprovals and improve matching.

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Competitive Pricing

Keep prices updated and consider sale_price for promotions.

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Frequent Updates

With 51 Exports, stock and price changes sync instantly — no delays.

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Policy Compliance

Follow Google's shopping policies to avoid suspensions.

How 51 Exports Simplifies Google Feeds

We handle all the technical details so you don't have to:

Auto-generates fully compliant XML/TXT feeds
Maps your data to Google's required fields
Validates GTINs, images, and attributes
Instant sync — no scheduled fetches needed
Error monitoring and alerts

Just upload your catalog once, connect Google Merchant Center, and we're done.